Samsung Tumbangkan Rekor Nokia 2010, dengan 213 Juta Unit
Samsung Smashing Nokia`s 2010 Record with 213 M Units
Editor : Heru S Winarno
Translator : Parulian Manalu
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SATU hasil riset baru yang dirilis Strategy Analytics menyebutkan bahwa pasar smartphone pada 2012 tumbuh 43 persen menjadi 700,1 juta unit, dengan sepertiganya dikuasi oleh perusahaan Korea Selatan, Samsung.
Samsung, menurut riset tersebut, telah mengirimkan sekitar 213 juta unit smartphone pada 2012, mengusai 30,4 persen pasar, melampaui bahkan menggeser dua pemimpin pasar sebelumnya, Apple dan Nokia.
Pada 2012, Apple hanya mengirimkan 135,8 juta iPhone, satu-satunya lini produk smartphone perusahaan yang bermarkas di Cupertino, California itu.
Sementara Nokia berada di posisi ketiga dengan angka terpaut jauh, 35 juta unit, dan vendor lainnya secara bersama-sama meraih sisanya 316,3 juta unit.
"Performa Samsung merupakan jumlah pengiriman terbesar dari yang pernah dicapai satu vendor smartphone dalam satu tahun, mengalahkan rekor 100,1 juta unit yang dikirimkan Nokia 2010," kata Strategy Analytics dikutip Apple Insider, Jumat.
Bagi Apple, dengan jumlah pengiriman yang dicapai pada 2012 itu, berarti mengusai 19,4 persen pasar, nyaris sama dengan capaian 2011 yang 19 persen.
Strategy Analytics mengatakan, pertumbuhan pasar Apple terkendala oleh keterbatasan perusahaan dalam mengembangkan pasar di sebagian belahan dunia seperti Afrika.
Adopsi smartphone sedang booming. "Pada kuartal ketiga 2011, kami memperkirakan ada 708 juta smartphone digunakan di seluruh dunia," kata analis senior Strategy Analytics Scott Bicheno.
Setelah pertumbuhan cepat setahun, jumlah smartphone yang digunakan di seluruh dunia telah mencapai 1,038 miliar unit pada kuartal ketiga 2012.
NEW research released on Thursday from market analysis firm Strategy Analytics shows that Samsung and Apple drove global smartphone shipment growth to a massive 43 percent in 2012, which amounted to a record breaking 700 million units shipped, with the Korean company's share skyrocketing to nearly one third of the market.
According to the firm's Wireless Smartphone Strategies (WSS) service, Samsung took the lion's share of shipments with a 30.4 percent slice of the market to extend its already wide lead over second and third place manufacturers Apple and Nokia.
In 2012, Apple shipped some 135.8 million iPhones, the only smartphone line sold by the Cupertino, Calif., company, while Samsung's diverse lineup of handsets brought in 213 million shipments. Nokia came in a distant third with 35 million units shipped last year.
Samsung's performance amounted to the most units ever shipped by a smartphone vendor in a single year, smashing Nokia's 2010 record of 100.1 million units shipped.
As for Apple, the company also saw strong shipments and grew 46 percent annually to garner 19.4 percent of the global market in 2012. The performance is almost identical to the iPhone's 19 percent marketshare captured in 2011.
Strategy Analytics said Apple's growth was somewhat stunted due to the company's limited presence in developing regions like Africa.
"By the third quarter of 2011, we estimate there were 708 million smartphones in use worldwide," said Strategy Analytics Senior Analyst Scott Bicheno at the time.
After a further year of soaring demand, the number of smartphones in use worldwide reached 1.038 billion units during the third quarter of 2012.”
