Samsung Diingatkan Gedung Putih Jangan Manfaatkan Foto Selfie Obama
Samsung Scores Marketing Home Run with Obama Selfie
Editor : Cahyani Harzi
Translator : Dhelia Gani
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Washington (B2B) - Kontroversi foto 'selfie' Presiden Barack Obama dan bintang baseball David Ortiz kini sudah ditangani pengacara, kata juru bicara Gedung Putih.
Pekan lalu Gedung Putih memperingatkan Samsung untuk tidak memanfaatkan kegemaran Presiden AS itu untuk kepentingan iklan, setelah Ortiz menggunakan ponsel pintar Samsung untuk berfoto selfie bersama Obama.
Foto selfie itu memperlihatkan Obama yang berseri-seri di samping Ortiz sambil memegang jersey Red Sox yang dihadiahkan tim tersebut kepada Obama, seperti dilansir Yahoo News.
Samsung meretweet foto selfie pemain baseball dan Presiden AS itu sampai kemudian mewabah di internet dan ini membuat Gedung Putih kebakaran jenggot.
Gedung Putih yang beberapa hari lalu menyampaikan keberatan atas aksi pemasaran Samsung itu, Minggu waktu setempat ini menyatakan tim pengacara tengah mendalami kasus ini.
"Kami telah berbincang dengan Samsung mengenai soal ini dan telah menyampaikan keprihatinan kami. Kami menyerahkan hasil perbincangan itu kepada tim pengacara," kata Penasihat Senior Gedung Putih Dan Pfeiffer kepada program "Face the Nation" dari CBS.
"Obama jelas tidak tahu apa-apa mengenai kaitan Samsung dengan soal ini. Dan mungkin menganggap hanya selfie belaka," kata Pfeiffer. "Namun umumnya kapan saja orang berusaha memanfaatkan kegemaran presiden untuk mempromosikan sebuah produk, maka itu masalah bagi Gedung Putih."
Ortiz dan rekan-rekannya dari klub Boston Red Sox mengunjungi Gedung Putih setelah menjuarai kejuaraan baseball Seri Dunia tahun lalu.
SportsBusiness Journal kemudian melaporkan bahwa Ortiz yang memenangi penghargaan Most Valuable Player pada Seri Dunia tahun lalu tersebut baru saja menyepakati perjanjian dengan Samsung.
Juru bicara kepresidenan Jay Carney pekan lalu berkata kepada wartawan bahwa Gedung Putih menolak setiap upaya memanfaatkan kegemaran Presiden untuk tujuan-tujuan komersial.
Samsung pernah dikritik ketika pada anugerah Oscar tahun ini pembawa acara Ellen DeGeneres menggunakan ponsel pintar Samsung untuk selfie dengan para bintang Hollywood kelas atas.
Washington - The controversy over a "selfie" photo of President Barack Obama and baseball star David Ortiz now is in the hands of attorneys, a White House official said on Sunday.
The White House last week warned Samsung against using the President's likeness for commercial gain, after Ortiz used a Samsung smartphone to snap a picture of himself and the US President.
The picture showed a beaming Obama alongside Ortiz, holding a Red Sox jersey presented by the team.
To the displeasure of the White House, Samsung retweeted the shot taken of the baseball slugger and the President, which went viral on the internet.
The White House - which made its objections public a couple of days after Samsung's marketing stunt - on Sunday said its attorneys were pursuing the matter.
"We've had conversations with Samsung about this and expressed our concerns ... We've left that conversation between the lawyers," White House senior adviser Dan Pfeiffer told CBS television on Sunday.
Mr Obama "obviously didn't know anything about Samsung's connection to this. And perhaps maybe this will be the end of all selfies," said Mr Pfeiffer. "But in general, whenever someone tries to use the president's likeness to promote a product, that's a problem with the White House."
Mr Ortiz and his fellow Boston Red Sox teammates had been visiting the White House on a belated victory lap, after winning the World Series baseball championship last year.
SportsBusiness Journal later reported that Mr Ortiz, winner of the most valuable player award in last year's World Series, has a freshly inked endorsement deal with Samsung.
Presidential spokesman Jay Carney last week told reporters that "as a rule, the White House objects to attempts to use the President's likeness for commercial purposes".
Samsung caused a similar stir at this year's Oscars when host Ellen DeGeneres used one of its phones for a group selfie with a posse of smiling Hollywood A-listers.
