Hingga 2015, Nissan akan Luncurkan 10 Model Baru
Until 2015, Nissan to Launch 10 New Models
Reporter : Roni Said
Editor : Hari Utomo
Translator : Parulian Manalu
Jakarta (B2B) - PT Nissan Motor Indonesia (NMI), berencana meluncurkan 10 model mobil terbaru hingga 2015 selain memproduksi mobil murah di bawah bendera Datsun.
Presiden Direktur NMI Kintaro Izumida mengatakan peluncuran 10 model terbaru tersebut merupakan salah satu usaha yang dilakukan pihaknya untuk semakin memperluas pangsa pasar di dalam negeri. Selain itu, Nissan juga akan meluncurkan All New Serena di kelas Multi Purpose Vehicle (MPV).
Kintaro menambahkan, segmen MPV merupakan salah satu penopang penjualan Nissan di Tanah Air melalui beberapa produk seperti Grand Livina, Evalia, Serena, Latio, dan Elgrand yang permintaannya masih tinggi.
Penjualan di segmen MPV ini menyokong total penjualan Nissan selama 10 bulan pertama tahun ini mencapai 56.677 unit, atau naik hampir 30% dibandingkan periode yang sama tahun lalu yakni sebanyak 43.714 unit.
Model Grand Livina tetap menjadi andalan dengan memberikan kontribusi penjualan sepanjang Januari-Oktober sebanyak 27.621 unit atau sekitar 50% dari total penjualan keseluruhan Nissan selama periode tersebut.
"MPV menjadi andalan produk Nissan di Tanah Air. Bahkan di Jepang, penjualan Serena menguasai 50% pangsa pasar di sana," ujarnya.
Jakarta (B2B) - PT Nissan Motor Indonesia (NMI) planned to launch 10 new car models until 2015 beside producing low cost car below Datsun flag.
President Director of NMI, Kintaro Izumida stated the 10 new car models launching is one of Nissan efforts which intended to expand domestic market. Besides that, Nissan also will launch All New Serena in Multi Purpose Vehicle (MPV) class soon.
Kintaro added MPV segment is one of Nissan sales cantilever in Indonesia through several main products such as Grand Livina, Evalia, Serena, Latio, and Elgrand which have high demand.
Furthermore, MPV segment as total Nissan sales had sold 56.677 units during 10 months in this year or decreased almost 30% compared by same period in last year sales amount of 43.714 units.
Grand Livina still becomes Nissan mainstay with giving sales contribution during January-October amount of 27.621 units or about 50% of totally Nissan sales in that period.
“MPV is Nissan mainstay product in Indonesia. In Japan, Serena sales dominated 50% Japan market share," he said.
