Iklan Capres di Media Massa Belum Tentu Rekam Jejaknya Baik
Presidential Candidate Ads in the Mass Media is not Necessarily a Good Track Record
Reporter : Rizki Saleh
Editor : Cahyani Harzi
Translator : Dhelia Gani
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Jakarta (B2B) - Figur calon presiden yang sering tampil melalui iklan di media massa belum tentu memiliki karya nyata dan rekam jejak yang baik. Sebaliknya, sosok yang memiliki karya nyata dan rekam jejak baik belum tentu sering tampil melalui iklan di media massa. Rakyat sebagai pemilih harus selektif dan mengenali sosok calon presiden, bukan atas dasar iklan di media massa.
"Masyarakat agar tidak memilih calon presiden karena iklan. Iklan hanya pesan gambar, bukan karya nyata," kata Hayono Isman, peserta Konvensi Calon Presiden dari Partai Demokrat pada silaturahim Fraksi Partai Demokrat DPR di Jakarta, Kamis malam (21/11).
Hayono mengingatkan kader Partai Demokrat dan rakyat untuk memilih calon presiden berdasarkan rekam jejak dan karya nyatanya, bukan atas dasar iklan di media massa.
Dia menambahkan, selama hampir dua bulan mengikuti konvensi Partai Demokrat, sudah melakukan sosialisasi visi dan misina ke sejumlah daerah di Indonesia.
"Saya banyak belajar bagaimana membangun komunikasi dengan masyarakat, selama melakukan sosialisasi ke berbagai daerah tersebut," ungkap anggota dewan pembina Partai Demokrat.
Menurutnya, untuk menaikkan popularitas dan elektabilitas, para peserta konvensi tidak perlu hanya melakukan komunikasi di internal partai, tapi harus membangun komunikasi yang seluas-luasnya di masyarakat.
Peserta konvensi calon presiden dari partai Demokrat, kata dia, harus berani membuka diri terhadap semua elemen masyarakat sekaligus siap menghadapi sorotan dan kritikan, hingga mengenai kehidupan pribadinya.
Jakarta (B2B) - Figure presidential candidate who makes frequent television appearances have proven performance, and a bad track record. Otherwise, the figure of workers and good reputation is not necessarily capable of on television. The people as voters should be selective and recognize the figure of a presidential candidate, not on the basis of advertisements in the mass media.
"People that do not elect a presidential candidate because of frequent television appearances. Ads only picture messages, not real work," said Hayono Isman, participants Convention Presidential Candidate of the Democratic Party on the friendship of the Democratic Party in the House of Representatives on Thursday night (21/11).
Hayono reminded cadre of Democrats, and the people elect a presidential candidate based on reputation and is able to work, not solely because of the ads on television.
He added, for nearly two months followed Democratic convention, was to disseminate the vision and mission into a number of regions in Indonesia.
"I learned a lot how to establish communication with the public, for dissemination to various regions," the trustees of the Democratic Party said.
According to him, to raise the popularity and electability, the convention attendees do not just do internal communications at the party, but had to build the broadest possible communication in society.
Convention attendees Democratic presidential candidate, he said, must have the courage to open up to all elements of society as he was ready to face scrutiny and criticism, up about his personal life.
