Konsumen Khawatir pada Stabilitas Politik: Nielsen Survei
Nielsen: Indonesian Consumers Worried about Political Stability
Reporter : Rizki Saleh
Editor : Cahyani Harzi
Translator : Dhelia Gani
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Jakarta (B2B) - Lembaga riset Nielsen mengungkapkan konsumen Indonesia mengkhawatirkan stabilitas politik spade kuartal ke-3 tahun 2013. Dalam survey global Kepercayaan Diri Konsumen dan Keinginan Berbelanja itu, politik masuk dalam tiga besar kekhawatiran konsumen.
Managing Director Nielsen Indonesia, Catherine Eddy, mengatakan, kehawatiran atas stabilitas politik disebabkan oleh pemilihan umum pada tahun depan. Di kuartal sebelumnya, kekhawatiran tertinggi konsumen berasal dari kenaikan harga bahan bakar minyak bersubsidi.
"Kita dapat melihat kekhawatiran mengenai stabilitas politik meningkat. Sangat mungkin hal tersebut merupakan respon atas semakin dekatnya pemilihan presiden tahun depan," ujarnya melalui pernyataan tertulis, Sabtu (2/11).
Kendati begitu, dia mengatakan konsumen Indonesia memiliki ketahanan yang tinggi dalam menghadapi tantangan dan cepat beradaptasi dengan situasi.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions dilakukan pada 14 Agustus-6 September 2013, dan mensurvei lebih dari 30.000 konsumen online di 60 negara di Asia Pasifik, Eropa, Amerika Latin, Timur Tengah, Afrika, dan Amerika Utara. Survei Nielsen ini hanya berdasarkan perilaku responden dengan akses online.
Jakarta (B2B) - Report from the Nielsen Company showed that in the 3rd quarter of 2013, Indonesian consumers are worried about the political stability. In the Consumer´s Trust and Spending Intention global survey, political issues is one of the third biggest sources of fear among Indonesian consumers.
Managing Director of Indonesian Nielsen, Catherine Eddy, said that the worry about political stability is triggered by the upcoming general election next year. In the previous quarter, the highest fear among consumers was caused by the rising price of subsidized oil.
"We can see the increasing worry about political stability. It´s very likely that it is the response to next year´s presidential election that is getting nearer," she said in a written statement on Saturday (2/11).
However, Catherine also said that Indonesian consumers have a strong resilience in facing the challenges and can quickly adjust to the situation.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions was carried out on August 14 to September 6, 2014 and surveyed more than 30,000 online consumers in 60 countries in Asia Pacific, Europe, Latin America, the Middle East, Africa, and North America. The Nielsen Survey was only done based on the respondents´ confirmation with online access.
