Diplomasi Digital, Kiat Kemenkop Pasarkan Produk Koperasi dan UKM ke Mancanegara
Indonesian Govt Applies Digital Diplomacy to Support Cooperatives and SMEs
Reporter : Gusmiati Waris
Editor : Cahyani Harzi
Translator : Dhelia Gani
Jakarta (B2B) - Pemerintah RI akan mendorong para pelaku KUKM memanfaatkan teknologi informasi (IT) untuk mendukung pemasaran produknya melalui diplomasi digital oleh para diplomat Indonesia yang bertugas di mancanegara, sementara saat ni hanya 12% dari 152.000 unit koperasi dan 5% dari 57,9 juta pelaku UKM yang memanfaatkan keunggulan IT untuk memasarkan produk mereka di pasar domestik dan luar negeri.
"Koperasi dan UKM akan sulit bersaing bahkan bisa tergilas di era persaingan global apabila tidak memanfaatkan keunggulan teknologi digital atau IT," kata Sekretaris Kemenkop UKM, Agus Muharram di Jakarta pada Rabu (15/11).
Untuk mendorong KUKM berkualitas, kementerian sudah menggulirkan moto: tidak ada lagi koperasi tanpa IT, tanpa pelatihan dan tanpa transaksi, sementara untuk UKM akan didorong secara masif untuk menerapkan toko online atau e-Commerce.
"Ini adalah tugas bersama baik pemerintah, swasta dan BUMN, serta masyarakat khususnya kaum intelektual untuk lebih mendorong pelaku Koperasi dan UKM di Indonesia menerapkan bisnis secara online," kata Agus Muharram pada seminar bertajuk 'Digital Diplomacy on Small Medium Enterprises: The New Power in the Economy' yang diadakan oleh CSIS dan Sekolah Pimpinan dan Staf Kementrian Luar Negeri (Sesparlu).
Seminar dihadiri Ketua Umum Asosiasi Pengusaha Indonesia (Apindo) Hariyadi Sukamdani, Direktur Eksekutif CSIS Philips J Vermonte, dan sekitar 100 peserta, termasuk 22 diplomat senior Indonesia dari Sesparlu.
Jakarta (B2B) - The Indonesian government will encourage cooperatives and SME entrepreneurs to utilize information technology to support the marketing of their products through digital diplomacy by Indonesian diplomats on duty abroad, while currently only 12% of 152,000 units of cooperatives and 5% of 57.9 million SMEs are utilizing IT to market their products in domestic and overseas markets.
"Cooperatives and SMEs will be difficult to compete, and even crushed by global competition if not take advantage of digital technology," said Secretary of the Cooperatives and SMEs Ministry, Agus Muharram here on Wednesday (November 15).
He said to encourage quality cooperatives and SMEs, the ministry has rolled out the motto: no more cooperatives without IT, no training and no transactions, while for SMEs will be massively encouraged to apply online stores or e-Commerce.
"This is a joint task by the government, private and state-owned enterprises and the community to encourage cooperatives, SME and entrepreneurs to apply online business," said Mr Muharram in a seminar entitled 'Digital Diplomacy on Small Medium Enterprises: The New Power in the Economy' held by CSIS and School of Management and Staff of foreign affairs ministry, or Sesparlu.
The seminar was attended by the chairman of Indonesian Entrepreneurs Association (Apindo) Hariyadi Sukamdani, Executive Director of CSIS Philips J Vermonte, and about 100 participants, including 22 senior Indonesian diplomats from Sesparlu.
